Pemanfaatan Media Sosial dalam Public Relations di Sekolah Menengah Kejuruan
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Published:
May 18, 2020
Keywords:
Social Media, Public Relations, Marketing
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Abstract
This study aims to analyze social media and public relations that have been implemented at SMK Gema Gawita Tangerang. This research uses a qualitative approach. There were 2 informants of the research informant and interview transcripts were processed. The interview results show that the community prefers to communicate using social media managed by the school to provide information and obtain information to make it easier and more practical. Based on research that has been done, these findings have 3 selective coding namely; Utilization of Social Media, Communicating with the Public, and Reactions Generated.
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Wahyuni, P. A., & Ernungtyas, N. F. (2020). Pemanfaatan Media Sosial dalam Public Relations di Sekolah Menengah Kejuruan. Jurnal Komunikasi Nusantara, 2(1), 10 - 16. https://doi.org/10.33366/jkn.v2i1.35
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References
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Safori, A. O., & Rahman, N. A. B. A. (2019). Higher Education and Social Media: An Empirical Evidence from Jordan and Malaysia. Advances in Journalism and Communication, 7, 118-128. https://doi.org/10.4236/ajc.2019.74008
Chan, Chi Kin., & Virkki, Johanna. (2014). Perspective for Sharing Personal Informations Online Social Networks. Social Networking, 3, 41-49. https://doi.org/10.4236/sn.2014.31005
Lint, Anna H. (2013). E-Learning Student Perceptions on Scholarly Persistence in the 21st Century with Social Media in Higher Education. Creative Education, 4, 718-725. https://doi.org/10.4236/ce.2013.411102
Haryanto, Rudy. (2012). Pengembangan Strategi Pemasaran dan Manajemen Hubungan Masyarakat dalam Meningkatkan Peminat Layanan Pendidikan. Journal Economy and Business, 11, 27-34.
Ikhwan, Afiful. (2018). Penerapan Manajemen Hubungan Sekolah dan Masyarakat dalam Perspektif Islam. Journal Of Islamic Education, 2, 1-16.
Ani, Andi Afrilliya. (2017). The Analysis of Public Relations Position within an Organization Structure and the Implication of its Role and Function in Various Organizations. Journal Social. 20, 29-37.
Alalwan, A. A. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34, 1177-1190. https://doi.org/10.1016/j.tele.2017.05.008
Esquinsani, R. S. S., & Esquinsani, V. A. (2017). The Choice of the School Manager in the Brazilian Public Networks: On the Concept of Democratic Management of Teaching. Creative Education, 8, 1424-1432. https://doi.org/10.4236/ce.2017.89100
Yilmaz, İ.G., Aygün, D. and Tanrikulu, Z. (2017). Social Media’s Perspective on Industry 4.0: A Twitter Analysis. Social Networking, 6, 251-261. https://doi.org/10.4236/sn.2017.64017
Wahila, R., Mwape, L., Lyambai, K., & Kabinga-Makukula, M. (2018). Use of Social Media to Support Nursing Students’ Learning in Zambia. Creative Education, 9, 1237-1251. https://doi.org/10.4236/ce.2018.98092
Gu, Rui., Higa, Kunihoki., Moodie, Douglas R. (2011). A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness. Journal of Service Science and Management, 4, 291-299. https://doi:10.4236/jssm.2011.43035
Daka, H., Jacob, W.J., Kakupa, P. and Mwelwa, K. (2017). The Use of Social Networks in Curbing HIV in Higher Education Institutions: A Case Study of the University of Zambia. World Journal of AIDS, 7, 122-137. https://doi.org/10.4236/wja.2017.72011
Islam, S., & Mahmood, M. I. (2018). A Qualitative Study on the Outcomes of Social Media Advertising. Advances in Journalism and Communication, 6, 61-73. https://doi.org/10.4236/ajc.2018.62006
Maweu, G. and Yudah, O.A. (2020). Utilization of Social Media Platforms among Information Science Students at University of Kabianga. Open Access Library Journal, 7: e6090. https://doi.org/10.4236/oalib.1106090
Arnbjörnsson, E. (2014). The Use of Social Media in Medical Education: A Literature Review. Creative Education, 5, 2057-2061. http://dx.doi.org/10.4236/ce.2014.524229
Safori, A. O., & Rahman, N. A. B. A. (2019). Higher Education and Social Media: An Empirical Evidence from Jordan and Malaysia. Advances in Journalism and Communication, 7, 118-128. https://doi.org/10.4236/ajc.2019.74008
Chan, Chi Kin., & Virkki, Johanna. (2014). Perspective for Sharing Personal Informations Online Social Networks. Social Networking, 3, 41-49. https://doi.org/10.4236/sn.2014.31005
Lint, Anna H. (2013). E-Learning Student Perceptions on Scholarly Persistence in the 21st Century with Social Media in Higher Education. Creative Education, 4, 718-725. https://doi.org/10.4236/ce.2013.411102
Haryanto, Rudy. (2012). Pengembangan Strategi Pemasaran dan Manajemen Hubungan Masyarakat dalam Meningkatkan Peminat Layanan Pendidikan. Journal Economy and Business, 11, 27-34.
Ikhwan, Afiful. (2018). Penerapan Manajemen Hubungan Sekolah dan Masyarakat dalam Perspektif Islam. Journal Of Islamic Education, 2, 1-16.
Ani, Andi Afrilliya. (2017). The Analysis of Public Relations Position within an Organization Structure and the Implication of its Role and Function in Various Organizations. Journal Social. 20, 29-37.